Posts like this always leave me feeling conflicted.
On the one hand, it’s impossible to deny that the treatment and portrayal of women in Marvel and DC superhero books ranges from the clueless to the chauvinistic to the downright misogynistic. Even I, the white heterosexual male, point it out from time; when someone acts like an ass, they need to be called on it. And it’s hard to tell someone that they should ignore sexism without sounding like a complete fuckwit.
But. (And obviously there’s a “but”, because otherwise I never would have said I was conflicted in the first paragraph.)
My doubts come into play with this paragraph:
“These stories are escapism. We all come to these stories to relax. Everyone opens a comic book hoping for a quick cheap thrill, a few laughs, maybe some unrealistic over-the-top violence, or to check on old friends (so to speak). Readers want a way to forget about life for a while.”
Well, no. That may be why most people read superhero comics, though of course we can’t ignore the disturbingly common raison d’etre of “continuity addict” and “completist.”
I don’t generally read ACME Novelty Library, Optic Nerve, or Queen & Country for escapism. Blue Beetle is definitely escapism, as is All-Star Superman, but even something like Seven Soldiers offers more than a few cheap thrills.
It comes up periodically on a few blogs and forums that far too many people say “comics” but in fact mean “superhero comics.” More specifically, they mean “Marvel and DC superhero comics”, and, to be entirely specific “the Marvel and DC superhero books I read.”
One of the things that bothers me the most about superhero fandom is the utter inability to let go of things. You don’t have to browse Newsarama and CBR for very long before you come across someone who’s irate that Roy Thomas isn’t still writing Avengers, or convinced that Marvel has been on a long slide towards creative bankruptcy ever since Jim Shooter left.
I understand the sentiment. It can be hard to accept that something you used to love now sucks, or that (and this is more important) it’s simply not aimed at you any more. But for the life of me I can’t fathom the idea of throwing good money at bad product month after month. A bit of complaining when a title hits a rut is one thing, but continuing to follow something that makes you angry month after month strikes me as masochistic at best.
All of which is to say is that when someone says “comics should be like this“, what they really mean is “the comics I’m reading should be like this.” You’ve probably seen it, if you’ve spent much time on the web: Angry Fan says they want more fun, traditional comics; Happy Fan says “have you tried the Marvel Adventures books?”, to which Angry Fan say “Those are for kids. I’m not reading that.”
My rather roundabout point is that none of us are entitled to any sort of entertainment. Marvel, DC, and every other publisher are going to focus on the demographic that makes them the most money, and if you’re not in that demographic you’re out of luck. Me, I want superhero books that aren’t mired in continuity and plagued by crossovers; I want publishers to give Peter Milligan carte blanche to do whatever crazy stuff he wants; I want creativity and a sense of humour to accompany these pulp deities in spandex. I also want books that aren’t about superheroes at all: science fiction and fantasy and mystery and comedy.
Alas, it sucks to be me. Well, it doesn’t really – I just have to look further than the Big Two for my sequential storytelling needs. Thankfully I’ve got an awesome comic book store in my town, so actually I get by pretty well; frankly, my bank account would be happier if I had a harder time finding comics that interested me. I can complain about Civil This and Infinite That, but I’d rather just read All-Star Superman and Scott Pilgrim.
So coming back to my point: There are many, many comic books out there that make more of an effort to appeal to female readers. (Or – lest I be accused of not knowing what female readers want, which is a distinct possibility – at least aren’t targeted exclusively at the white, straight male demographic) Indeed, there are plenty of comic books written and drawn by women. There just aren’t very many published by Marvel and DC. (And no, that’s not a blanket “Go read manga” or “you know Neil Gaiman, right?”) You can find almost anything you want in comics – sometimes you just have to look a little harder.
At some point, you have to balance your crusades (in my case, it’s artistic integrity over faceless commercialism) with the reality of banging your head against the wall and railing against a corporation that doesn’t care if it gets your money or not. (Obviously they care, but not if it means losing sales from their primary sales base.)
There are plenty of things Marvel and DC could do better that might bring them bigger audiences, but if they’re not interested, they’re not interested. They know where their cash flow is coming from, and that’s going to receive the majority of their attention. They’re dealing in the marketplace of ideas (inasmuch as “who can we kill next?” is an idea), and that marketplace is saying “we want what you’ve got and don’t care about that other stuff.” Just as there’s no right to the entertainment we want, there’s no compulsion for a corporation to change a sales tactic that works. (outside of actively discriminating against people) It seems far more productive to reward the publishers who do the things you want instead of complaining about the ones who don’t.
Ultimately, I think we’re all much happier when we ignore Mark Millar and Michael Turner.